Areas of expertise
As the marketing landscape continues to evolve, one of the largest trends we can expect to prevail is influencer marketing. Put simply, influencer marketing is the product of new age marketing tools and traditional public relations.
The Marketing La Puta Suegra Approach
Finding the appropriate influencers for your brand is key to kick-starting a successful influencer campaign. Influencer marketing is successful because their audience feels as though they have a more intimate knowledge of the influencer than they would a celebrity. Therefore, when someone that they look at as a friend or trusted source recommends a product or service, they believe them.